At least 77 percent of internet users read blogs regularly, and blogs are said to be one of the most trusted sources for information. However, cannabis dispensaries don't always incorporate a blog on their website due to the assumption that blogging isn't all that important for a brick-and-mortar business.
Increase Website and In-Store Traffic Through SEO
A blog is an information resource, but a blog gives you one significant advantage: more room to work in some SEO (search engine optimization) magic. Websites that contain a blog are indexed on search engines as much as 434 percent more than those that don't. Every new piece of content that gets added to your blog is a unique opportunity to work in ever-important terminology, inbound links, and structured data to get your website ranking better on Google.
Show Customers, You Know Your Stuff
Cannabis may be a popular business, but the legal cannabis business is still new. Just as you will have many people coming into your dispensary with questions, you can have a lot of people hoping to get information from your website. The dispensary blog is the perfect place to position yourself as an educated, informative brand willing to share guidance with customers. With blog content that offers reliable information pertinent to your audience's interests, you are portraying your dispensary brand in a positive, trustworthy light.
Build a Narrative Around Your Dispensary Brand
The dispensary blog gives you a profound opportunity to build a narrative around your brand, and your brand can be what sets you apart in a sea of competition. While your custom website should be a digital example of your dispensary, you can be limited by how much brand personality can be shared. The average blog can be anywhere from 500 to 2,000 words or more, and there is no limit to how many pieces you can choose to include. Therefore, if your dispensary is founded on specific missions or ideas, you have ample space to build that narrative around your brand.
Encourage Brand Following to Build a Community
Every month, 77 million people comment on blog posts they find online. Blogs are a highly personalized representation of your brand, making you appear more accessible and easier to communicate with. Plus, you can grow a brand following that sticks with you for the long term when you have established a sense of trust and engagement through consistent, reliable information. For example, if a site visitor reads an exciting blog on your website, they may be willing to sign up for your dispensaries newsletter or be alerted when new posts go live.
Cannabis Dispensary Blog Content Ideas
When creating content for your dispensary blog, the primary goal should always be to deliver what your prospective customers would likely want to see. However, you also have to build content around your brand's objectives. A few good examples of content types to make your blog as effective as possible include:
How to use different forms of cannabis found on your menu
Information pieces on different cannabis strains you have available
What to expect as a dispensary customer
Safely storing and using cannabis products
Information relative to the local community or cannabis industry
Keep in mind cannabis dispensaries are relatively new, especially in states where adult use has only recently been legalized. Therefore, you will have a lot of people looking to your website's blog to find out information. The more you tune into what your prospects want to know, your blog can be more effective for your dispensary.