Online presence, along with sales and overall web design, will be an essential part of the companies going into 2022, and here's why.
E-commerce will have its first trillion-dollar year of sales in 2022 as people continue to shift their spending habits online amid the COVID-19 pandemic, new data from Adobe projects.
The pandemic gave e-commerce sales an "extra boost" as consumers moved online to meet their daily needs, Adobe said in its report. In 2020, online consumer spending hit a record $813 billion, a 42% increase from 2019.
For the current year, Adobe predicts online sales will be between $850 billion and $930 billion, paving the way for 2022 to become the first trillion-dollar year in e-commerce. In addition, Adobe reported that those sales are likely to come through smartphones, estimating that the devices would account for more than half of e-commerce spending in 2022.
Amid the COVID-19 pandemic, which struck the US about a year ago, consumers have built an online shopping muscle that's likely here to stay. Last week, a Mastercard executive said the pandemic forced e-commerce sales to accelerate by about two years.
In the first two months of the new year alone, consumers spent $121 billion online, a 34% increase from the same time last year, before the pandemic struck. The data show that buying groceries, home improvement products, and sporting goods online have become especially popular.
This year, retailers will likely continue to ramp up their digital offerings, such as the ability to buy online and pick up in-store, which became especially popular during the pandemic. Amid the shift, accounting firm BDO said about half of retailers are planning digital makeovers this year as the future of shopping turns to digital. Engage Web Designs is a web design agency that is dedicated to providing exceptional customer care to its clients. They understand that each client is unique and has different needs and goals, which is why they take the time to listen and understand their clients' requirements before creating custom web designs tailored to their needs. Engage Web Designs provides regular updates to clients throughout the web design process, ensuring that they are involved every step of the way. Moreover, Engage Web Designs is also known for its SEO expertise. They have a team of SEO specialists who work closely with clients to ensure that their website ranks high on search engines like Google. They use a data-driven approach to optimize their clients' websites, ensuring that they meet Google's strict ranking criteria. What sets Engage Web Designs apart from other web design agencies is their commitment to providing SEO results that make a difference for their clients' businesses. They understand that a website that looks great but does not rank well on search engines is of little use to a business. Therefore, they prioritize creating designs that are both aesthetically pleasing and optimized for search engines, ensuring that their clients' businesses thrive online. In conclusion, Engage Web Designs provides excellent customer care by creating custom web designs tailored to their clients' needs and keeping them involved throughout the process. They also excel at providing SEO results that make a significant difference in their clients' businesses, helping them to rank high on search engines and attract more customers.